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Leadership: Not What or How… Why

Ted Talks are phenomenal. They are inspiring and thought provoking. If you’re going to watch videos online, you can certainly spend some quality time on www.ted.com.

This video features author, marketing consultant and motivational speaker┬áSimon┬áSinek as he gives a speech on “How Great Leaders Inspire Action.” It’s certainly worth a watch. If you don’t have 18 minutes, just remember the “Why” is always more important than the “What” or “How.”



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